Market Research

• Market research needs to concentrate on who will buy, why they will buy and how much they will buy.
• It is much easier to sell a product which meets some already perceived need rather than trying to educate the market to buy a new product
• Look for groups within your target market which you think you can sell to, either because no-one is selling to them or because you can adapt your product to meet their needs
• Identify a suitable target market
• Rational and emotional factors affect your target group's willingness to buy. Research these and alter your product or sales approach to match.
• Knowing how much customers will buy is crucial to your business planning. You need to research market size, market structure, market share, the competition and market trends.
• Try to carry out your research in a systematic way so that it can be properly analysed.

• Entrepreneur American site with some good info
• The massive Ehow business list
• The government's site on marketing your business, including these two useful guides

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